None of the Sharks saw any merit in HotShot as a business. Shark Tank Appearanceīased on these projections, Danny asked for $300,000 for a 10% equity in his company in a 2015 episode of Shark Tank.īut the Sharks were very skeptical about the idea, and asked Danny about the 6 years he spent developing it. These products are available on their website and are shipped to consumers. Today, HotShot is sold rather to consumers, who would have to purchase the hot fridge as well as the products themselves. What’s the Business Model?ĭanny based the projected success of HotShot on the $15 billion hot-beverage market in Asia.Īccording to his projections, this idea would be wildly popular in the US, and Danny believed that his company was valued at $3 million.Īn outlet that would want to sell HotShot coffee would have to purchase one or more of the additional hot fridges to do so, since the product concept is based on the coffee staying warm. The coffee stays warm by remaining in a mini ‘hot-fridge’ until used.ĭanny’s concept necessitated the hot fridge as an additional product to be purchased by outlets that sold his hot coffee in a can product. Several flavors are available, including Espresso, Chocolate, Caramel and French Vanilla (among others). HotShot is a hot coffee in a can concept that uses technology to stay warm. However, this idea has never really been explored on a large scale in western countries. HotShot Quick Facts NameĬoffee in a can is a popular product in Japan, where life moves at a quick pace and coffee-on-the-go is so popular among consumers. Let’s see if he managed to clench the deal he was looking for, and let’s also see how HotShot Coffee is doing today with its low valuation of less than $100k. HotShot Coffee Net Worth 2022 – What Happened After Shark TankĪfter visiting Japan, Danny Grossfield came up with an idea to sell canned hot coffee in the US and surrounding countries.Īfter spending 6 years on planning and development, Danny visited the Shark Tank in 2015 to ask for an investment of $300,000 to get his products off the ground.Īt the time of the show, no products were available yet.
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